Cooltra merges with felyx to expand its leading position in the European market
Cooltra merges with felyx to expand its leading position in the European market
por Carmen | 05/03/2024 | 0 comentarios
  • As part of its international expansion strategy, the group has closed a deal with the pioneering moped sharing operator in the Netherlands, the second largest European market with 7.3 million rentals in 2023.
  • Both companies will continue to offer their service in the same cities where they are operating under their respective brands.
  • The new mobility group will be present in more than 30 cities in nine European countries with a fleet of 28,000 vehicles.

Cooltra, Europe’s leading provider of sustainable mobility on two wheels, has announced an agreement with felyx, the pioneering moped sharing operator in the Netherlands & Belgium, to extend its leading position in the European market. Thanks to this alliance, the Catalan company enters both countries for the first time, which will allow it to lead the four largest markets in Europe in terms of electric moped sharing: Spain with 7.9 million rentals per year, the Netherlands with 7.3, France with 4.2 and Italy with 3.8. Cooltra has recently announced the acquisition of the French company Cityscoot, a move that has secured them a market share of more than 60% in France.

“As we continually scan the market for growth opportunities in shared electric mobility, we are very excited about this particular step,” says Timo Buetefisch, CEO and co-founder of Cooltra. “Partnering with felyx is not just about expanding our territory; it’s about joining forces with a respected and accomplished company in the Netherlands and Belgium. We are looking forward to working together, combining our strengths and knowledge to move towards our common goal of becoming the leading provider of two-wheeler mobility solutions in Europe.”

“This merger marks a significant milestone for felyx in a rapidly consolidating market. Recognizing the need for a robust partner to solidify our position, we had been in discussions with Cooltra for some time and we sought a collaboration that would enhance our standing in our home markets of the Netherlands and Belgium. This collaboration also creates new business opportunities for felyx in Benelux. Cooltra, with its strong vision and proven track record, perfectly aligns with our objectives, paving the way for an exciting future as we continue to expand and innovate”, assures Daan Becker, CEO of felyx.

With this agreement, the group will offer a fleet of 28,000 vehicles, of which 16,000 are electric shared vehicles, in more than 30 cities in nine European countries. However, both companies will continue to operate under the same brands in the countries and cities where they are already present (Cooltra in Spain, Italy, France and Portugal; and felyx in the Netherlands and Belgium) but combining their experience to consolidate their position as the largest provider of shared electric bikes and mopeds in Europe. Between the two operators, they will have more than 3.5 million users, more than 50% market share and a presence in major European cities such as Barcelona, Madrid, Rome, Milan, Paris, Lisbon, Brussels, Rotterdam and The Hague.

Users will maintain access to Cooltra and felyx vehicles through their respective apps, with an anticipated convergence in the future. This integration is designed to provide customers with the advantage of using a larger, combined fleet and an array of services, all from a single account. This enhancement aims to improve the user experience in all cities where the companies operate.

Leave a Reply

Your email address will not be published. Required fields are marked *