{"id":89818,"date":"2025-02-14T13:12:53","date_gmt":"2025-02-14T12:12:53","guid":{"rendered":"https:\/\/cooltra.com\/?p=89818"},"modified":"2025-02-14T13:17:35","modified_gmt":"2025-02-14T12:17:35","slug":"cooltra-teams-up-with-the-bello-brothers-to-electrify-beach-volleyball","status":"publish","type":"post","link":"https:\/\/cooltra.com\/en\/blog\/cooltra-teams-up-with-the-bello-brothers-to-electrify-beach-volleyball\/","title":{"rendered":"Cooltra teams up with the Bello Brothers to electrify beach volleyball"},"content":{"rendered":"<ul>\n<li><strong>Joaqu\u00edn<\/strong> <strong>and<\/strong> <strong>Javier<\/strong> <strong>Bello,<\/strong> <strong>representatives<\/strong> <strong>of<\/strong> <strong>the<\/strong> <strong>British<\/strong> <strong>beach<\/strong> <strong>volleyball<\/strong> <strong>team,<\/strong> <strong>become<\/strong> <strong>Cooltra&#8217;s<\/strong> <strong>new<\/strong> <strong>brand ambassadors.<\/strong><\/li>\n<li><strong>The<\/strong> <strong>agreement<\/strong> <strong>will<\/strong> <strong>be<\/strong> <strong>in<\/strong> <strong>place<\/strong> <strong>throughout<\/strong> <strong>2025<\/strong> <strong>and<\/strong> <strong>reinforces<\/strong> <strong>Cooltra&#8217;s<\/strong> <strong>commitment<\/strong> <strong>to<\/strong> <strong>connecting<\/strong> <strong>with<\/strong> <strong>young<\/strong> <strong>and<\/strong> <strong>active<\/strong> <strong>audiences,<\/strong> <strong>promoting<\/strong> <strong>a<\/strong> <strong>healthy lifestyle.\u00a0<\/strong><\/li>\n<li><strong>At<\/strong> <strong>just<\/strong> <strong>24<\/strong> <strong>years<\/strong> <strong>old,<\/strong> <strong>the<\/strong> <strong>Bello<\/strong> <strong>brothers<\/strong> <strong>already<\/strong> <strong>boast<\/strong> <strong>an<\/strong> <strong>impressive<\/strong> <strong>collection<\/strong> <strong>of <\/strong><strong>titles, including eight World Tour medals and two King\u2019s Cups.<\/strong><\/li>\n<\/ul>\n<p>Cooltra Group, the European leader in sustainable two-wheel mobility, has announced a sponsorship agreement with Joaqu\u00edn and Javier Bello, international beach volleyball stars popularly known as the \u2018Bello Brothers\u2019. Born in Madrid, they have reached number 15 in the world rankings at just 24 years old, climbing more than 150 places in the last three years. They currently live between Spain and the United Kingdom, the country they represent internationally.<\/p>\n<p>With this agreement, Cooltra becomes the official sustainable mobility provider for the Bello brothers, who will also serve as brand ambassadors. They will have access to two Cooltra e-mopeds for their daily travel in Malaga, their training base for the world championship. Additionally, they will be able to use Cooltra\u2019s shared e-mobility services, available in over 20 cities across six European countries, particularly in Madrid, their city of origin.<\/p>\n<p>The Cooltra logo will also travel the world, being visible on both players&#8217; training shirts and competition shorts.<\/p>\n<p>This commitment to young talent reinforces Cooltra\u2019s dedication to promoting a healthy, active, and dynamic lifestyle while connecting the brand with future electric mobility users. \u201c<strong>We<\/strong> <strong>are<\/strong> <strong>thrilled<\/strong> <strong>to<\/strong> <strong>support<\/strong> <strong>a<\/strong> <strong>sport<\/strong> <strong>like<\/strong> <strong>beach<\/strong> <strong>volleyball<\/strong> <strong>and<\/strong> <strong>to<\/strong> <strong>partner<\/strong> <strong>with<\/strong> <strong>Javier<\/strong> <strong>and<\/strong> <strong>Joaqu\u00edn,<\/strong> <strong>who<\/strong> <strong>not<\/strong> <strong>only<\/strong> <strong>stand<\/strong> <strong>out<\/strong> <strong>for<\/strong> <strong>their<\/strong> <strong>sporting<\/strong> <strong>talent<\/strong> <strong>but<\/strong> <strong>also<\/strong> <strong>for<\/strong> <strong>their<\/strong> <strong>ability<\/strong> <strong>to<\/strong> <strong>inspire<\/strong> <strong>a<\/strong> <strong>new<\/strong> <strong>generation<\/strong> <strong>of<\/strong> <strong>young<\/strong> <strong>people.<\/strong> <strong>Their<\/strong> <strong>dedication,<\/strong> <strong>commitment,<\/strong> <strong>and<\/strong> <strong>passion<\/strong> <strong>are<\/strong> <strong>qualities<\/strong> <strong>we<\/strong> <strong>share<\/strong> <strong>at<\/strong> <strong>Cooltra<\/strong>,\u201d said Timo Buetefisch, CEO of Cooltra. \u201c<strong>Together,<\/strong> <strong>we<\/strong> <strong>will<\/strong> <strong>drive<\/strong> <strong>sustainable<\/strong> <strong>mobility<\/strong> <strong>forward<\/strong> <strong>and<\/strong> <strong>support<\/strong> <strong>their<\/strong> <strong>journey<\/strong> <strong>towards<\/strong> <strong>Olympic<\/strong> <strong>success<\/strong>.\u201d<\/p>\n<p>For the Bello brothers, \u201c<strong>It<\/strong> <strong>is<\/strong> <strong>an<\/strong> <strong>honour<\/strong> <strong>to<\/strong> <strong>have<\/strong> <strong>the<\/strong> <strong>support<\/strong> <strong>of<\/strong> <strong>a<\/strong> <strong>company<\/strong> <strong>that<\/strong> <strong>champions<\/strong> <strong>sustainability<\/strong> <strong>and<\/strong> <strong>shares<\/strong> <strong>our<\/strong> <strong>vision<\/strong> <strong>for<\/strong> <strong>a<\/strong> <strong>cleaner<\/strong> <strong>and<\/strong> <strong>healthier<\/strong> <strong>future.<\/strong> <strong>This<\/strong> <strong>sponsorship<\/strong> <strong>gives<\/strong> <strong>us<\/strong> <strong>the<\/strong> <strong>energy<\/strong> <strong>we<\/strong> <strong>need<\/strong> <strong>to<\/strong> <strong>achieve<\/strong> <strong>our<\/strong> <strong>sporting<\/strong> <strong>goals<\/strong> <strong>and<\/strong> <strong>facilitates<\/strong> <strong>our<\/strong> <strong>logistics<\/strong> <strong>and<\/strong> <strong>travel<\/strong> <strong>across<\/strong> <strong>Europe<\/strong>.\u201d In 2025, the Bello brothers will participate for the second consecutive year in the Volleyball World Beach Pro Tour, one of the most prestigious global beach volleyball competitions. This tour brings together the world\u2019s top teams and takes place across five continents over nine months. The first stop will be in March in Yucat\u00e1n, Mexico, culminating in December with the Beach Volleyball World Championship in Adelaide, Australia. This tour is a key platform for earning Olympic ranking points.<\/p>\n<p><strong>About<\/strong> <strong>Cooltra<\/strong> <strong>group:<\/strong><\/p>\n<p>Cooltra was founded in 2006 in Barcelona with the aim of providing sustainable two-wheel mobility services to both tourists and residents. In just a few years, Cooltra has undergone significant expansion, growing from renting 50 scooters from a single office in Barcelona to closing 2024 with a fleet of 28,000 vehicles (85% of which are electric), more than 100 rental points across Europe, and a team of over 550 employees. In addition to short- and long-term scooter rentals, Cooltra now offers services such as corporate rentals, fleet management for businesses and public administrations, and a new public bicycle service for municipalities. Furthermore, Cooltra pioneered Europe\u2019s first electric scooter-sharing service, now operating in over 20 cities. In March 2024, the company announced an agreement with Felyx in the Netherlands and Belgium, further strengthening its leadership.<\/p>\n<p>&nbsp;<\/p>\n<p>For more information, visit: https<a href=\"http:\/\/www.cooltra.com\/en\/\">:\/\/w<\/a>ww<a href=\"http:\/\/www.cooltra.com\/en\/\">.c<\/a>o<a href=\"http:\/\/www.cooltra.com\/en\/\">oltra.com\/en\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joaqu\u00edn and Javier Bello, representatives of the British beach volleyball team, become Cooltra&#8217;s new brand ambassadors. The agreement will be in place throughout 2025 and reinforces Cooltra&#8217;s commitment to connecting with young and active audiences, promoting a healthy lifestyle.\u00a0 At just 24 years old, the Bello brothers already boast an impressive collection of titles, including [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":89819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[1833],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cooltra teams up with the Bello Brothers to electrify beach volleyball - Cooltra<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cooltra.com\/en\/blog\/cooltra-teams-up-with-the-bello-brothers-to-electrify-beach-volleyball\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cooltra teams up with the Bello Brothers to electrify beach volleyball - Cooltra\" \/>\n<meta property=\"og:description\" content=\"Joaqu\u00edn and Javier Bello, representatives of the British beach volleyball team, become Cooltra&#8217;s new brand ambassadors. The agreement will be in place throughout 2025 and reinforces Cooltra&#8217;s commitment to connecting with young and active audiences, promoting a healthy lifestyle.\u00a0 At just 24 years old, the Bello brothers already boast an impressive collection of titles, including [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cooltra.com\/en\/blog\/cooltra-teams-up-with-the-bello-brothers-to-electrify-beach-volleyball\/\" \/>\n<meta property=\"og:site_name\" content=\"Cooltra\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CooltraMotos\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-14T12:12:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-14T12:17:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.cooltra.com\/uploads\/2025\/02\/cooltra-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"550\" \/>\n\t<meta property=\"og:image:height\" content=\"348\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Cristina Vi\u00f1as\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cooltra\" \/>\n<meta name=\"twitter:site\" content=\"@cooltra\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cristina Vi\u00f1as\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cooltra.com\/en\/blog\/cooltra-teams-up-with-the-bello-brothers-to-electrify-beach-volleyball\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cooltra.com\/en\/blog\/cooltra-teams-up-with-the-bello-brothers-to-electrify-beach-volleyball\/\"},\"author\":{\"name\":\"Cristina Vi\u00f1as\",\"@id\":\"https:\/\/cooltra.com\/en\/#\/schema\/person\/f4d8d19b4f3be5445e890a8fd31678ea\"},\"headline\":\"Cooltra teams up with the Bello Brothers to electrify beach volleyball\",\"datePublished\":\"2025-02-14T12:12:53+00:00\",\"dateModified\":\"2025-02-14T12:17:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cooltra.com\/en\/blog\/cooltra-teams-up-with-the-bello-brothers-to-electrify-beach-volleyball\/\"},\"wordCount\":595,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/cooltra.com\/en\/#organization\"},\"articleSection\":[\"Press releases\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/cooltra.com\/en\/blog\/cooltra-teams-up-with-the-bello-brothers-to-electrify-beach-volleyball\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cooltra.com\/en\/blog\/cooltra-teams-up-with-the-bello-brothers-to-electrify-beach-volleyball\/\",\"url\":\"https:\/\/cooltra.com\/en\/blog\/cooltra-teams-up-with-the-bello-brothers-to-electrify-beach-volleyball\/\",\"name\":\"Cooltra teams up with the Bello Brothers to electrify beach volleyball - 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