{"id":35454,"date":"2021-05-13T10:24:44","date_gmt":"2021-05-13T09:24:44","guid":{"rendered":"https:\/\/cooltra.com\/?p=35454"},"modified":"2021-05-13T10:51:00","modified_gmt":"2021-05-13T09:51:00","slug":"journey-cooltras-logos","status":"publish","type":"post","link":"https:\/\/cooltra.com\/en\/blog\/a-journey-through-cooltras-logos\/","title":{"rendered":"A journey through Cooltra\u2019s logos"},"content":{"rendered":"

We want to tell you about the evolution of the design and the different meanings behind our icon in the last 15 years.<\/h3>\n

 <\/p>\n

Innovating is about creating new products, services or working methods, as well as having the ability to understand clients and adapt to their needs. Companies are evolving and adapting without losing their essence and what makes them special and unique. The strongest companies are not the ones who survive, but rather those that adapt to the new circumstances in the best way. This means either evolving or dying.<\/p>\n

\u00a0<\/strong><\/p>\n

Did you know that Cooltra has had 6 logos up until now?<\/strong><\/h2>\n

\u00a0<\/strong><\/p>\n

Cooltra was founded in 2006<\/a> in Barcelona as a response to a need. The spark for Cooltra<\/strong> came about when Timo Buetefisch\u2019s motorbike<\/strong> broke down on him during his stay in Barcelona and he had to leave it in a repair shop for several days. Right then he realised that a day and month<\/strong> rental<\/strong> service was needed and hadn\u2019t existed until that point in the Catalan capital. From the beginning, Cooltra has always evolved and offered more services, and its visual identity has also undergone a transformation in the same sense at each stage.<\/p>\n

The company\u2019s first logo<\/strong><\/h3>\n
\"El

Cooltra\u2019s first logo<\/p><\/div>\n

It was designed like the logos for Italian scooters<\/strong> from the middle of the 20th century by Arnau Masramon in 2006. It had a little bit of shading and the slogan in capital letters. In order to emphasise the two meanings of the word (Cool and Transport), the two parts were designed using different colours, blue and yellow, which were the same colours that the first shop was painted in.<\/p>\n

The second version<\/strong><\/h3>\n
\"El

The company\u2019s second logo<\/p><\/div>\n

\u00a0<\/strong><\/p>\n

A few months later some visual adjustments were made to the second version: it was flatter with a new font for the slogan. There were 2 versions of this logo (the one you see in the picture) with \u201cScooter Rental Barcelona\u201d and another with the phrase \u201cThe Scooter Company\u201d.<\/p>\n

\u00a0<\/em><\/p>\n

eCooltra is born<\/strong><\/h3>\n
\"Este

This was eCooltra\u2019s first logo<\/p><\/div>\n

\u00a0<\/strong><\/p>\n

Six years later, with the launch of the new eCooltra<\/strong> line of business, Laura P\u00e9rez Ortiz added the \u201ce\u201d from electric<\/em> in the same type as \u201cCooltra\u201d but moulded with the aim of replicating a plug. This is how it made reference to the particularities of electric scooters<\/strong>. Here is where the company started to have 2 logos<\/strong>, the Cooltra<\/strong> one and the eCooltra<\/strong> one.<\/p>\n

The choice for two tones of green is linked on one hand with the colour associated to sustainability<\/strong>, ecology <\/strong>and the environment <\/strong>and, on the other hand, with the original division of the Cooltra<\/strong>logo into two colours, before being yellow and blue. With eCooltra<\/strong>, the idea was to divide \u201ceCo\u201d, placing importance on the ecological<\/strong> aspect of these scooters<\/strong>.<\/p>\n

The third logo <\/strong><\/h3>\n
\"El

Cooltra\u2019s third logo<\/p><\/div>\n

In 2013 Arnau Masramon changed the logo. The \u201call blue\u201d was simplified so that the name Cooltra would stand out and sound like just one word.<\/p>\n

\u00a0<\/em><\/p>\n

Second image for sharing<\/strong><\/h3>\n

\u00a0<\/strong><\/p>\n

\"El

eCooltra\u2019s second logo<\/p><\/div>\n

The name eCooltra <\/strong>was initially chosen for the Cooltra\u2019s electric fleet<\/strong>, but in 2015 it was decided that it should be used as a new brand for the sharing service<\/a>. The logo was a modernised version of Cooltra\u2019s emblem <\/strong>with finer, sharper lines.<\/p>\n

\u00a0<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

Current logo<\/strong><\/h3>\n
\"Logotipo

Cooltra\u2019s current logo after the unification<\/p><\/div>\n

In 2020 the company unified all its mobility<\/strong> solutions onto the one platform, meaning that the sharing<\/strong> line joined the rest because the commitment to all things electric extended throughout the entire company. Since then, users can find the motosharing<\/strong> (electric scooter rental by the minute) and the different renting<\/strong><\/a> options that the company offers under the Cooltra<\/strong> name (daily or monthly rentals) all on the same mobile application. Coinciding with this pioneering launch for two-wheel mobility<\/strong>, the Group showcases a unique and revamped corporate image which was created by the art director, Marcel Brons.<\/p>\n

This change in name and brand unification<\/strong> was also done to represent the company\u2019s solidity<\/strong> and its commitment to<\/strong> sustainable electric mobility<\/strong>. \u201c<\/em>We no longer have to highlight the \u201ce\u201d in eCooltra because the commitment to electric mobility isn\u2019t exclusive to this subsidiary of the group, but rather it extends to all of the areas of business; it\u2019s in our DNA\u201d, explained the CEO of Cooltra, Timo Buetefisch.<\/p>\n

During this time Cooltra became part of new worlds and secured itself very quickly as a digital<\/strong>-based company. The logo needed to be adapted to the era and to represent movement<\/strong>. On a functional level it needed flexibility<\/strong>: Now you can read it in big or very small (like an app icon).<\/p>\n

The meaning of each part<\/strong><\/h4>\n

An icon that goes with the logo and its parts<\/p>\n