{"id":33344,"date":"2021-04-09T11:06:23","date_gmt":"2021-04-09T10:06:23","guid":{"rendered":"https:\/\/bruce.cooltra.com\/?p=33344"},"modified":"2021-04-09T11:06:44","modified_gmt":"2021-04-09T10:06:44","slug":"lets-fight-against-child-poverty-in-bombay-together","status":"publish","type":"post","link":"https:\/\/cooltra.com\/en\/blog\/lets-fight-against-child-poverty-in-bombay\/","title":{"rendered":"Let\u00b4s fight against child poverty in Bombay together"},"content":{"rendered":"<ul>\n<li style=\"text-align: justify;\"><strong>We are launching #freesmile, a solidarity campaign funding for raising funds to support an NGO <a href=\"https:\/\/www.sonrisasdebombay.org\/\">Sonrisas de Bombay<\/a><br \/>\n<\/strong><\/li>\n<li style=\"text-align: justify;\"><strong>Thanks to our clients we are supporting a pre-primary educational program for teaching and alimentation of deprived kids in India<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">There is nothing better than to see a kid smiling. There is nothing more important than education and knowing that every day someone has a portion of food thanks to your engagement.<\/p>\n<p style=\"text-align: justify;\">With this objective<strong> #FreeSmile was born<\/strong>\u00a0a dynamic and amusing campaign aimed to make smile as many kids as possible. From now on, when a client\u00a0<a href=\"http:\/\/cooltra.com\">books a scooter with Cooltra<\/a>,<\/p>\n<p style=\"text-align: justify;\">he or she can add a smile to the chart without any additional cost, for each smile Cooltra will donate 0,33\u20ac to the charity organization. In addition, with the aim of pushing more visibility to the campaign, Cooltra will put <strong>stickers with a big Smile<\/strong> in the mirror of scooter fleet for encouraging the users to take photos with it. For each photo shared in social networks with the hashtag #FreeSmile, Cooltra will contribute another 0.33\u20ac to Sonrisas de Bombay.<\/p>\n<p style=\"text-align: justify;\">Jordi Tom\u00e1s, marketing director of Cooltra, explains that the campaign &#8220;seeks for the complicity with the clients to strengthen and consolidate the social responsibility of the company, in accordance with the philosophy we defend.&#8221;<\/p>\n<p style=\"text-align: justify;\">Sonrisas de Bombay boosts a\u00a0<a href=\"https:\/\/www.sonrisasdebombay.org\/docroot\/sonrisasdebombay\/includes\/files\/sdbpress\/322\/attachments\/document\/FocusBombayNov16-WEB.pdf\">pre-primary educational project\u00a0<\/a>with 29 kinder gardens which will educate more than 900 kids in the most disadvantaged urban communities in India. Alfonso Alzugaray, responsible\u00a0for the organization&#8217;s strategic alliances, ensures that \u201c<strong>the annual cost of operating a nursery school in Bombay<\/strong>\u00a0ascends around 8.200 \u20ac. The amount of money from <strong>Cooltra initiative will cover the costs of education and alimentation of as many kids as possible\u00a8.<\/strong><\/p>\n<p style=\"text-align: justify;\">The cooperation with Sonrisas de Bombay Will not be finish with just this campaign, the two parties have already signed up a collaboration agreement for a year.<\/p>\n<p style=\"text-align: justify;\">This is not the first time we have collaborated with a charity organization. In 2015 we launched an initiative by selling bracelets and sponsoring an X-mas Eve celebration organized by<a href=\"https:\/\/www.sdespierto.es\/?gclid=Cj0KEQjw2NvLBRCjsq-Qq6TjwecBEiQAF98GMRCCq5iLBchXlymAZJ15Px5QKeVsiR5ElJ9YxWqKT90aAjEB8P8HAQ\">\u00a0Fundaci\u00f3n So\u00f1ar Despierto<\/a>, so the kids who were born and raised in the difficult environment could enjoy the Christmas magic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are launching #freesmile, a solidarity campaign funding for raising funds to support an NGO Sonrisas de Bombay Thanks to our clients we are supporting a pre-primary educational program for teaching and alimentation of deprived kids in India There is nothing better than to see a kid smiling. There is nothing more important than education [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":33345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[1833],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Let\u00b4s fight against child poverty in Bombay together - Cooltra<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cooltra.com\/en\/blog\/lets-fight-against-child-poverty-in-bombay\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Let\u00b4s fight against child poverty in Bombay together - Cooltra\" \/>\n<meta property=\"og:description\" content=\"We are launching #freesmile, a solidarity campaign funding for raising funds to support an NGO Sonrisas de Bombay Thanks to our clients we are supporting a pre-primary educational program for teaching and alimentation of deprived kids in India There is nothing better than to see a kid smiling. There is nothing more important than education [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cooltra.com\/en\/blog\/lets-fight-against-child-poverty-in-bombay\/\" \/>\n<meta property=\"og:site_name\" content=\"Cooltra\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CooltraMotos\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-09T10:06:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-09T10:06:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.cooltra.com\/uploads\/2021\/04\/freesmile_cooltra-e1617962767792.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"311\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alterego2\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cooltra\" \/>\n<meta name=\"twitter:site\" content=\"@cooltra\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alterego2\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cooltra.com\/en\/blog\/lets-fight-against-child-poverty-in-bombay\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cooltra.com\/en\/blog\/lets-fight-against-child-poverty-in-bombay\/\"},\"author\":{\"name\":\"Alterego2\",\"@id\":\"https:\/\/cooltra.com\/en\/#\/schema\/person\/c804ae5eb687f796854ab93f18e2eefa\"},\"headline\":\"Let\u00b4s fight against child poverty in Bombay together\",\"datePublished\":\"2021-04-09T10:06:23+00:00\",\"dateModified\":\"2021-04-09T10:06:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cooltra.com\/en\/blog\/lets-fight-against-child-poverty-in-bombay\/\"},\"wordCount\":370,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/cooltra.com\/en\/#organization\"},\"articleSection\":[\"Press releases\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/cooltra.com\/en\/blog\/lets-fight-against-child-poverty-in-bombay\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cooltra.com\/en\/blog\/lets-fight-against-child-poverty-in-bombay\/\",\"url\":\"https:\/\/cooltra.com\/en\/blog\/lets-fight-against-child-poverty-in-bombay\/\",\"name\":\"Let\u00b4s fight against child poverty in Bombay together - Cooltra\",\"isPartOf\":{\"@id\":\"https:\/\/cooltra.com\/en\/#website\"},\"datePublished\":\"2021-04-09T10:06:23+00:00\",\"dateModified\":\"2021-04-09T10:06:44+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cooltra.com\/en\/blog\/lets-fight-against-child-poverty-in-bombay\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cooltra.com\/en\/#website\",\"url\":\"https:\/\/cooltra.com\/en\/\",\"name\":\"Cooltra\",\"description\":\"Alquiler de motos y scooters de gasolina y el\u00e9ctricas\",\"publisher\":{\"@id\":\"https:\/\/cooltra.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cooltra.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cooltra.com\/en\/#organization\",\"name\":\"Cooltra\",\"url\":\"https:\/\/cooltra.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cooltra.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cdn.cooltra.com\/uploads\/2022\/11\/Cooltra_Logo_A.png\",\"contentUrl\":\"https:\/\/cdn.cooltra.com\/uploads\/2022\/11\/Cooltra_Logo_A.png\",\"width\":300,\"height\":298,\"caption\":\"Cooltra\"},\"image\":{\"@id\":\"https:\/\/cooltra.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/CooltraMotos\/\",\"https:\/\/twitter.com\/cooltra\",\"https:\/\/www.instagram.com\/cooltra_motos\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/cooltra.com\/en\/#\/schema\/person\/c804ae5eb687f796854ab93f18e2eefa\",\"name\":\"Alterego2\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cooltra.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/aa4e32ad0f9bf22e1253443aa1d92fc6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/aa4e32ad0f9bf22e1253443aa1d92fc6?s=96&d=mm&r=g\",\"caption\":\"Alterego2\"},\"sameAs\":[\"ecooltra@alteregoweb.com\"],\"url\":\"https:\/\/cooltra.com\/en\/author\/alterego2\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Let\u00b4s fight against child poverty in Bombay together - Cooltra","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cooltra.com\/en\/blog\/lets-fight-against-child-poverty-in-bombay\/","og_locale":"en_US","og_type":"article","og_title":"Let\u00b4s fight against child poverty in Bombay together - Cooltra","og_description":"We are launching #freesmile, a solidarity campaign funding for raising funds to support an NGO Sonrisas de Bombay Thanks to our clients we are supporting a pre-primary educational program for teaching and alimentation of deprived kids in India There is nothing better than to see a kid smiling. There is nothing more important than education [&hellip;]","og_url":"https:\/\/cooltra.com\/en\/blog\/lets-fight-against-child-poverty-in-bombay\/","og_site_name":"Cooltra","article_publisher":"https:\/\/www.facebook.com\/CooltraMotos\/","article_published_time":"2021-04-09T10:06:23+00:00","article_modified_time":"2021-04-09T10:06:44+00:00","og_image":[{"width":500,"height":311,"url":"https:\/\/cdn.cooltra.com\/uploads\/2021\/04\/freesmile_cooltra-e1617962767792.png","type":"image\/png"}],"author":"Alterego2","twitter_card":"summary_large_image","twitter_creator":"@cooltra","twitter_site":"@cooltra","twitter_misc":{"Written by":"Alterego2","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cooltra.com\/en\/blog\/lets-fight-against-child-poverty-in-bombay\/#article","isPartOf":{"@id":"https:\/\/cooltra.com\/en\/blog\/lets-fight-against-child-poverty-in-bombay\/"},"author":{"name":"Alterego2","@id":"https:\/\/cooltra.com\/en\/#\/schema\/person\/c804ae5eb687f796854ab93f18e2eefa"},"headline":"Let\u00b4s fight against child poverty in Bombay together","datePublished":"2021-04-09T10:06:23+00:00","dateModified":"2021-04-09T10:06:44+00:00","mainEntityOfPage":{"@id":"https:\/\/cooltra.com\/en\/blog\/lets-fight-against-child-poverty-in-bombay\/"},"wordCount":370,"commentCount":0,"publisher":{"@id":"https:\/\/cooltra.com\/en\/#organization"},"articleSection":["Press releases"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/cooltra.com\/en\/blog\/lets-fight-against-child-poverty-in-bombay\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/cooltra.com\/en\/blog\/lets-fight-against-child-poverty-in-bombay\/","url":"https:\/\/cooltra.com\/en\/blog\/lets-fight-against-child-poverty-in-bombay\/","name":"Let\u00b4s fight against child poverty in Bombay together - Cooltra","isPartOf":{"@id":"https:\/\/cooltra.com\/en\/#website"},"datePublished":"2021-04-09T10:06:23+00:00","dateModified":"2021-04-09T10:06:44+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cooltra.com\/en\/blog\/lets-fight-against-child-poverty-in-bombay\/"]}]},{"@type":"WebSite","@id":"https:\/\/cooltra.com\/en\/#website","url":"https:\/\/cooltra.com\/en\/","name":"Cooltra","description":"Alquiler de motos y scooters de gasolina y el\u00e9ctricas","publisher":{"@id":"https:\/\/cooltra.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cooltra.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/cooltra.com\/en\/#organization","name":"Cooltra","url":"https:\/\/cooltra.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cooltra.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/cdn.cooltra.com\/uploads\/2022\/11\/Cooltra_Logo_A.png","contentUrl":"https:\/\/cdn.cooltra.com\/uploads\/2022\/11\/Cooltra_Logo_A.png","width":300,"height":298,"caption":"Cooltra"},"image":{"@id":"https:\/\/cooltra.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CooltraMotos\/","https:\/\/twitter.com\/cooltra","https:\/\/www.instagram.com\/cooltra_motos\/"]},{"@type":"Person","@id":"https:\/\/cooltra.com\/en\/#\/schema\/person\/c804ae5eb687f796854ab93f18e2eefa","name":"Alterego2","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cooltra.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/aa4e32ad0f9bf22e1253443aa1d92fc6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aa4e32ad0f9bf22e1253443aa1d92fc6?s=96&d=mm&r=g","caption":"Alterego2"},"sameAs":["ecooltra@alteregoweb.com"],"url":"https:\/\/cooltra.com\/en\/author\/alterego2\/"}]}},"_links":{"self":[{"href":"https:\/\/cooltra.com\/en\/wp-json\/wp\/v2\/posts\/33344"}],"collection":[{"href":"https:\/\/cooltra.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cooltra.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cooltra.com\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/cooltra.com\/en\/wp-json\/wp\/v2\/comments?post=33344"}],"version-history":[{"count":1,"href":"https:\/\/cooltra.com\/en\/wp-json\/wp\/v2\/posts\/33344\/revisions"}],"predecessor-version":[{"id":33351,"href":"https:\/\/cooltra.com\/en\/wp-json\/wp\/v2\/posts\/33344\/revisions\/33351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cooltra.com\/en\/wp-json\/wp\/v2\/media\/33345"}],"wp:attachment":[{"href":"https:\/\/cooltra.com\/en\/wp-json\/wp\/v2\/media?parent=33344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cooltra.com\/en\/wp-json\/wp\/v2\/categories?post=33344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cooltra.com\/en\/wp-json\/wp\/v2\/tags?post=33344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}